Medici is one of the

Medici Coat of Arms

three Houses you can choose to align with, when creating a character.

House of Medici:

What began as the largest bank in Europe gradually gained political power in Florence, becoming its de facto rulers. The Itialian Renaissance flourished under their rule, due to their sponsorship of famous artists and scienctists including Michelangelo, Leonardo da Vinci, and Galileo.